In the first year of its business plan QEII invested in the transformation of its foyer area to convert it from a dated travel lounge with full airport scanners, to a light, airy and modern welcoming area complete with impressive digital signage including an NEC quad resolution video wall.
Impressed with its sleek, bezel video wall displays, the QEII Centre wanted NEC to fulfil its display requirements in the foyer. The 55-inch ultra-narrow display installed by Kinly, synchronises vibrant, fast-moving content across all nine screens to create one stunning 4K resolution digital canvas, located in prime position opposite the main entrance.
Kinly’s expert team designed professional templates for the video wall that accommodate different zones such as a live Twitter feed, information on live and upcoming events, imagery and logos. The content is dynamic with real-time event information pulled from the Centre’s own back-end system.
When multiple events are taking place simultaneously, visitors can instantly identify the correct check-in area with the help of twenty-four purpose-built airport style check-in desks installed by Kinly. Each individual high definition 29-inch ultra-wide NEC screen shows flexible and custom branded client information including the appropriate logo, registration instructions and wayfinding information.
Working collaboratively with QEII, Kinly’s Digital Media specialists helped create and deliver full motion 3D animations, animated background graphics and timelapse photography of iconic London scenesm, helping them to reinforce their brand with modern and engaging content.
Now spacious, bright and welcoming with stylish terrazzo flooring, raised ceilings, a concierge desk, video wall and stylish reception desks, the entrance is a world apart from the dark, retro look of old.
Since the foyer refurbishment, the Centre has also installed a number of NEC displays in public areas around the building, each featuring large format screens with protective glass.
