Marketing Manager

Amsterdam, Benelux

Kinly is a global solutions and service provider, enabling people to communicate and collaborate better with Video Conferencing and Audio-Visual technology. We are seeking a Marketing Manager for the Benelux market to join our team.As Marketing Manager, you are responsible for creating and growing awareness of the Kinly offering, including developing and executing marketing strategies (together with the global team) that address customer and potential customer needs with the goal of maximizing profit. You will craft promotional messaging and products, and work to publish or distribute them to the public via applicable marketing channels including media, advertising, and social media.This hands-on generalist marketeer can deliver marketing from A- Z: from tactical ideas to execution.This role has a matrix reporting structure: it is part of the global Marketing organization, led by the Chief Marketing Officer, while receiving operational management from the Sales Director of the Benelux region.

Key Responsibilities

  • Transfer global positioning and target audiences into relevant local activities and develop operational and tactical marketing plans with specific objectives across different channels and segments;
  • Coordinate the execution of local marketing programs from start to finish, leveraging internal support and driving collaboration;
  • Analyze local customer insights and trends, market analysis, and marketing best practices to build successful campaigns and initiatives.;
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market activities, complete with formal proposals and recommendations on tactics;
  • Partner with other parts of the organization including global digital marketing and product marketing to test and evolve lead nurturing tactics.;
  • Work with local partners and manufacturers to obtain partner funding for joint activities

General responsibilities

  • Working in partnership with other peer marketeers globally to develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets;
  • Coordinate and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels;
  • Coordinate content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support;
  • Gather customer and market insights to inform outreach campaigns, increase customer conversions, and generate more qualified leads;
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly;
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, activities, and budgets.

What we will offer you

You will get the opportunity to hold a position within a dynamic organization in which you can truly make a difference. In addition, we offer the following:

  • A competitive salary;
  • 27 vacation days per year on a full-time basis;
  • Good pension plan;
  • Travel allowance;
  • Laptop and mobile phone with company subscription;
  • Flexible working hours and the flexibility to work from home;
  • Organized lunch / fruit at the office for a small personal contribution;
  • A work environment where we care about our employees and have fun;
  • Without corona measures, drinks are regularly organized on Friday afternoons.


  • 5+ years’ experience as a generalist marketing manager;
  • Experience working in close partnership with a Sales organization;
  • Proven experience in developing and executing of marketing plans and campaigns;
  • Strong project management, multi-tasking and decision-making skills;
  • Proven experience with metrics-driven marketing with eye for creativity;
  • B2B experience, preferably in the IT or AV space;
  • Experience with Hubspot marketing automation and CRM tools;
  • Fluent in both Dutch and English language;
  • Excellent communication and presentation skills;
  • Relevant Bachelor’s degree; preferably a Master's degree

More about Kinly

At Kinly we believe working together is the most exciting thing in the world. In the modern workplace, we enable people to share, discuss, and truly work together with videoconferencing, AV- and Smart technologies. For us, it doesn’t stop with technology, we will be there, every step of the way to help People work smarter, in different places and spaces.

Our ambition is to be the Thought Leader and Market Leader in our targeted verticals and markets. We are already No. 1 in our European, UK, Dutch and Norwegian regions, and now a Global Top 3 company in our industry. From 20 offices around the world our 1,200 employees serve more than 2500 Clients ranging from innovative startups to Fortune 500 companies and Governments, in over 125 countries.

Kinly believes the key to success lies in the skill and passion of our people; Our values, being Passionate Innovators, Reliable Professionals and “In it Together” are all about how we build a culture to make our Brand Promise come true:

Working together.

Are you interested?

Then we are looking forward to receiving your cv and motivation letter. Any questions? Please contact Frank Elzinga, Corporate recruiter, at telephone number +316 38 76 11 51 or

Date Posted

25 February 2021

Closing Date

30 April 2021